Before 2021, Ministry of Supply had not created a concrete organic social creative strategy and as a result, they were suffering from lack of engagement. Through leading the art direction of their organic social revamp, I was able to create a unique and engaging organic social creative style. By implementing consistent headings, typefaces, and photography style I was able to create a cohesive brand experience on our profile that matched with the quality we had on our website. I incorporated specific video styles for bi-weekly video content so all content could be recognized and expected by our audiences. After completing the redesign, I constructed a  detailed “Social Media Brand Guide” that was handed off to all social media managers to reference for future content creation.