New Balance X NCAA Cross Country National Launch
New Balance's involvement with the running community goes beyond just selling shoes; they are deeply committed to supporting and enriching the running experience for enthusiasts of all backgrounds and abilities. Each year, they are a proud sponsor for the NCAA Cross Country Nationals. For their 2019 Special Edition Cross Country Nationals Track Gear I led the Art Direction and Photo Editing for their campaign launch content.
I drew inspiration from the product colors of the the track shoes, singlets, and backpacks designed specially for this meet. Through materials and photo editing, I incorporated green, pink, and blues that represented this special year.
Role Art Direction & Photo Editor
Photography Dan Urbano