The Ministry of Supply MBTA Advertisement had been an idea of mine since starting at the company in 2021. What better way to showcase clothing that is wrinkle free, breathable, stretchy than on their uncomfortable commute into the city? In 2023, I had the opportunity to bring this idea to life after negotiating a deal with Outfront to run 800+ signs on several MBTA transit lines. After a few different mockups with various on-model images, I made the decision to photoshop pre-existing photos into a train setting, and to use photos demonstrating durability tests to run a separate version focusing on fabric technology. I believe both of these spoke to the “backed by science” ethos of the brand, and commuter lifestyle they embodied.