The world of making, tasting, and purchasing proper wine has long been a ritual reserved for the elite. However, everyday consumers typically do not know much about their choosing their wines outside of their affordable price tags. I set out on a mission to create a wine brand that makes wine information and accessible and understandable to all individuals interested in learning more about their wine. Ghost Writer Wines is the brand for the outcasts of wine society. For those who want to sound like wine connoisseurs but just need a little help getting there. Through beautifully designed wine labels, I highlight the basics of each wine style; how to pair it with food, specific flavors, storage temperature, and the proper glass to enjoy it with. Accompanied by a small booklet, The Book of Tastes, delves into how to perform a proper taste test and the multitude of characteristics per wine style.