New Balance Burn X2
Promotional Launch

New Balance takes pride in partnering with athletes that live and breathe their brand values and that serve as great role models for other growing athletes. For the release of the Burn X2 lacrosse cleat, New Balance partnered with lacrosse players Trevor Baptiste, Kyle Hartzell, and Marie McCool. Through behind the scenes footage taken on set of the campaign photoshoot, we were able to give lacrosse fans a glimpse of the passion and spirit these athletes bring to the New Balance brand.

Role Video Editor